The Fundamentals of Digital Marketing class is a complete course for those involved in the promotion of services or products using digital media. This program is taught by Jon Miller, an internet marketing guru. Mr. Miller has been teaching online marketing strategies since 1995 and has been responsible for the growth of several companies. This course will teach you the ins and outs of using digital media to advertise your business.
In the first lesson of the Fundamentals of Star digital Marketing, you will learn about Search Engine Optimization or SEO. This technique involves improving the volume and quality of traffic that your website receives from search engines. This is important because websites are ranked based on the quality of traffic they receive. The greater the volume of potential customers that your website receives, the better chance you have of promoting your brand and creating a lead generation for future sales.
Another important lesson of the Fundamentals of Digital Marketing course is about social media platforms. These platforms such as Facebook, Twitter, YouTube and MySpace are some of the most powerful tools that businesses can use today to advertise their business. There are many ways that you can advertise your company using these social media platforms. One way is to create a page on your social media platforms that has a constant stream of information regarding your brand or product. The information should be constantly updated and allow your target audience to stay up to date with your company’s progress.
Fundamentals of digital marketing also includes SEO basics. Search engine optimization refers to the process of increasing the traffic to your website through search engines. SEO is the basis of how businesses attract customers. It involves several factors including keyword research, back linking and other types of SEO techniques. All of this should be taught in any course that focuses on the fundamentals of digital marketing. Not only will learning the basics of SEO be beneficial, it will also allow your potential customers to more easily find you online.
The fourth Fundamentals of digital marketing class that you should look into is online advertising techniques. There are several methods that businesses use when it comes to advertising online. This includes Google AdWords, banner ads, article writing, video production and more. Every one of these methods should be taught in a course that focuses on the fundamentals of search engine optimization.
The fifth and final lesson that you should look into when looking at the fundamentals of digital marketing is content. Content is what makes or breaks an online advertising campaign. It is the reason why you have a website or blog. Without good content, your website will be ranked poorly in search engine results and this will mean that you won’t be able to draw in the customers that you want.