Mobile Game Market Trends in 2022 You Need to Know

There are a number of trends for the mobile game market in 2022 that you should be aware of. Some of them include AR, hyper-casual games, and Crossplay. Let’s take a closer look. These trends will have a large impact on the mobile game market. Download the sims 4 for android apk and experience the best mobile game.

Hyper-casual games

Hyper-casual games are growing in popularity, and these new games are appealing to people who have little experience with game development. Developers and publishers alike are seeing the potential in hyper-casual genres, and they are investing in them. Hyper-casual games are simple games that consumers can jump into quickly.


According to a recent report, AR mobile gaming is on the rise. Using location-based technology, AR games offer users a more immersive in-game experience. As a result, brands are developing games that allow users to experience the real world in their pocket. Startups are also developing new resources that enable users to create realistic avatars.


The mobile game market is growing at an accelerated rate, and this growth is expected to continue in the years to come. Some Asian companies are already gaining popularity, and by 2022 China is expected to top the US and Japan as the largest market for games. Larger companies have been acquiring mid-sized companies that have successful games and strategies. This is a safer option than experimenting with smaller companies, but this strategy might lead to higher costs.

Genshin Impact

During Q1 of 2022, the mobile RPG Genshin Impact made $973.3 million in revenue worldwide, according to Sensor Tower. This figure represents more than a quarter of the overall market for mobile games. China is the top revenue-generating market for Genshin Impact, accounting for nearly 30% of the game’s total revenue. The United States and Japan are second and third, respectively.


In June 2022, mobile game developers saw 205 million hours of RPG play. Top titles included World of Warcraft, Diablo Immortal, and the original Lost Ark. Most players accepted in-app advertisements in exchange for in-game currency and items. RPGs were popular in western and eastern markets alike, with players citing similar and different reasons for playing. Mobile RPG developers have several ways to make money from these games, including improving user acquisition and targeting high-paying users.

Games as a service

Games as a service (SaaS) is an increasingly popular model for mobile games and is likely to continue growing in the next few years. This model allows developers to charge customers as they play a game instead of collecting upfront money. It allows game developers to offer games to players who may not otherwise be interested in them. Games as a service also allows consumers to try out a game without worrying about its cost.

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